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Any lawyer knows that there is a ton of competition in their field, and one of the best ways to stand out from that competition is to partner with a skilled public relations firm with experience in the legal space.
From PR agencies that specialize exclusively in legal clients to firms with a broader range of clients but extensive experience representing lawyers, the following are the best PR firms for lawyers looking to boost their profile.
- BCW Global
Burson Cohn & Wolfe (better known as BCW Global) is one of the oldest and most prestigious PR firms in the world. With offices globally and skilled teams around the world, BCW specializes in services such as corporate communications, brand marketing, crisis management and public affairs, business transformation, and more for businesses in various sectors — including the legal space.
These services make BCW a perfect fit for lawyers who deal with large, high-profile cases. They focus on helping businesses experiencing “exponential change,” which can be especially beneficial for law firms going through a growth stage, as this approach can help them move forward in their business’s journey.
Based in Florida, Otter PR has clients across the country and world in a variety of industries — including the legal space. Otter PR offers what they call “results-driven public relations,” disrupting the traditional PR firm model to offer one based on client satisfaction.
Rather than long contracts, Otter PR operates on a month-to-month basis, allowing their clients to renew only if and when they are satisfied with the level of service they have received. Additionally, the Otter PR team guarantees placements in one or more publications each month, assuring their clients that they are putting their message out there in the most effective way possible.
Among the lawyers represented by Otter PR are Omar Ochoa, Leah Wise, George Salinas, and many more. These lawyers trust Otter PR for their public relations and media relations services, including their specialty in thought leadership.
Through Otter’s thought leadership approach, lawyers get the opportunity to speak on their areas of expertise through guest posts, as well as interviews in high-profile publications, podcasts, and even television. By leveraging current events and the media cycle, Otter PR can maximize results for their lawyer and law firm clients, getting their business in front of eyes on a local and national scale.
- Edelman
Edelman is one of the world’s leading PR firms. Their slogan is “earning trust through communications,” and for their clients in the legal space, this trust is paramount. Because lawyers’ clients trust them while facing some of their greatest challenges, it is important that they are seen as trustworthy and reliable. A strong PR campaign from a skilled team like the professionals at Edelman can help establish the trustworthiness and credibility of these lawyers.
Edelman has extensive experience offering public relations services to its clients through tumultuous times, such as litigation. Because of this experience, the firm is also uniquely qualified to help lawyers involved in litigation manage their reputation and media relations to ensure that their messaging aligns with their overall initiatives.
- REED Public Relations
REED Public Relations is a Nashville-based PR agency that works with brands both big and small to reach their goals through strategic, attention-grabbing campaigns. At REED Public Relations, they offer a wide range of services, from product launches to messaging strategy, content creation, crisis communications, media relations, and more. These services help businesses like law firms not only increase their brand recognition, but also their reputation — ensuring they are both known and liked.
REED Public Relations offers PR for professional services across several industries — including business consulting firms, HR companies, investment services, and of course, law firms. The focus of the REED team is helping their clients build strong relationships and partnerships within the community and with their customers. This is pivotal to the success of professionals, such as law firms, as these businesses are based on the relationships they build.
- Weber Shandwick
Weber Shandwick is one of the biggest public relations firms in the world, with offices in 61 cities and a network reaching 115 cities across 6 continents. This uniquely global positioning allows Weber Shandwick to bring both an international and local perspective to their strategies for legal clients, which is important considering the nature and scope of law firms’ work.
Weber Shandwick specializes in helping businesses break through the crowd. In industries where the market is saturated with many options for consumers, it is important to stand out from the pack. There are few spaces in which consumers have more options than lawyers, but we all know that not all lawyers are equal in their skills or results. A successful PR campaign with a team like Weber Shandwick’s can help distinguish your firm from your competitors.
- Golin
Golin works with major brands across various sectors — including consumer, corporate, healthcare, corporate, healthcare, social impact and inclusion, and technology. The scope of services they provide ranges widely, from media relations and media training to digital strategy, social media, paid strategy, influencer marketing, and more, which makes them a valuable resource for lawyers and law firms.
Part of what makes Golin stand out in the public relations industry is the firm’s commitment to helping their clients inspire “change that matters.” Golin believes that serving a diverse marketplace requires a diverse approach to problem-solving and creativity, rather than the generalized approach traditionally taken by many PR firms. Thus, the team at Golin is passionate about collaborating with law firms to create powerful campaigns that can make a real difference.
- Martindale-Avvo
Martindale-Avvo is an online digital marketing marketplace that provides marketing services ranging from website and SEO services to advertising, pay-per-lead campaigns, and services that help boost their online presence. This helps lawyers and law firms be more discoverable by potential clients, and also more confident about their services and business.
One of the reasons why Martindale-Avvo is such an excellent partner for lawyers and law firms looking for public relations services is that the firm focuses exclusively on working with those in the legal space to help them grow their businesses. They strive to be the attorney’s “trusted advisor,” leveraging their extensive expertise in the legal marketing industry to help their clients improve their online presence, hit their business goals, and even gain new clients.
- Conye PR
Conye PR is a small, independent public relations firm based in the NYC area. Their consistent results have allowed them to attract numerous high-profile clients across several industries — including lawyers and law firms. Their extensive network means they can effectively convey their clients’ message across earned, shared, paid, and owned media to ensure their campaigns have maximum impact.
Conye PR has extensive experience in the corporate communications sector, including working with law firms. One high-profile legal sector client that Conye PR worked with is the Pfizer Legal Alliance. When working with the PLA, Conye PR helped revitalize both internal and external communications, helping them improve the consistency of their communications and support their overall message of innovating and transforming the way legal services are delivered.
- Infinite Global
Infinite Global is an international PR firm that specializes in working with complex businesses, providing them with public relations, content, and integrated campaign services. The branding and communications services offered by Infinite Global include national and international commentary, digital content, directory and awards submissions, legal case support, and crisis communication.
Infinite Global has a particular focus on the legal sector, with a staff that has many former lawyers or legal journalists. This means their team is uniquely equipped to navigate the unique internal dynamics of law firms, as well as find them placements in relevant media — including the global business press and niche trade publications. This allows them to create highly personalized campaigns that work for lawyers and their businesses.
- Greentarget
Greentarget is a strategic public relations firm focused exclusively on professional services companies — including those in the legal industry. Based in Chicago, with an additional office in New York City, London, Los Angeles, and San Francisco, Greentarget works with its clients to build their authority and position them to help lead the conversation in their area of expertise.
Greentarget has more than two decades of experience counseling law firms on their communications needs, which has allowed them to work with some of the leading PR firms in the world, as well as top legal services providers in the industry. Their established relationships with top journalists in the legal space allow them to consistently deliver results for their clients.
Best PR firms for lawyers
For lawyers, working with the right PR firm can be of massive benefit to your firm, by boosting your profile and trustworthiness in the eyes of potential clients. Any of the above public relations firms understand the unique challenges that law firms face, and offer excellent PR services that could help them grow their business. By working with a PR firm specializing in services for lawyers and law firms, you can pave the way for wonderful growth opportunities.
