Programmatic Advertising Market Growth Report & Industry Scenario (2024-2030)

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Published January 9, 2024

Global |109 Pages| Report on “Programmatic Advertising Market” offers an In-Depth Research Analysis (2024-2030) which is expected to witness remarkable growth in the coming years. The implementation of new technologies and innovative solutions will drive the market’s revenue generation and increase its market share by 2030 with Revenue by Type (Desktop, Mobile) and Forecasted Market Size by Application (Education, Travel, Finance, Retail, Media and Entertainment).

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This report offers a comprehensive analysis of the Programmatic Advertising Market, encompassing its present condition, key players in the industry, emerging trends, and prospects for future growth. It delves deeply into the global market scenario, providing valuable insights into current trends and drivers influencing the Programmatic Advertising Market on a global scale. The report also includes statistical data on revenue growth in various regional and country-level markets, as well as an assessment of the competitive landscape and detailed organization analyses for the projected period. Moreover, the Programmatic Advertising Market Report explores potential drivers for development and examines the current market share distribution and adoption of various types, technologies, applications, and regions up to 2030. Ask for a Sample Report

Who is the Largest Manufacturer of Programmatic Advertising Market Worldwide?

Adroll
Rubicon Project
Think with Google
Adobe Marketing Cloud
AdReady
DataXu
PulsePoint, Inc.
Outbrain
Choozle
Centro, Inc.

The Global Programmatic Advertising Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2030. In 2022, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

The global Programmatic Advertising Market is divided based on application, end user, and region, with a specific focus on manufacturers situated in various geographic areas. The study offers a comprehensive analysis of diverse factors that contribute to the industry’s growth. It also outlines potential future impacts on the industry through various segments and applications. The report includes a detailed pricing analysis for different types, manufacturers, regional considerations, and pricing trends.

The Programmatic Advertising Share report delivers an overview of the market’s value structure, cost determinants, and key driving factors. It assesses the industry landscape and subsequently examines the global landscape encompassing industry size, demand, applications, revenue, products, regions, and segments. Moreover, Programmatic Advertising Market report presents the competitive scenario in the market among distributors and manufacturers, encompassing market value assessment and a breakdown of the cost chain structure.

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Global Programmatic Advertising Market Report: Key Insights

REGIONAL SHARE: The Programmatic Advertising Market report provides market size data for various regions, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. In 2022, North America dominated the Programmatic Advertising market, followed by Europe, while Asia Pacific held a significant share.
SEGMENT OVERVIEW: The market is segmented based on Type and Application. In 2022, Down accounted for a notable percentage of the Programmatic Advertising market, with Feather also contributing significantly. Comforters held a significant share as well, and Apparel played a role in the market.
COMPETITIVE LANDSCAPE: The report offers a comprehensive analysis of prominent players who have substantial market shares. It includes information on the concentration ratio and provides detailed insights into the market performance of each player. This allows readers to gain a holistic understanding of the competitive landscape and better knowledge of their competitors.
KEY FACTORS CONSIDERED: With the global impact of COVID-19, the report tracks market changes during and after the pandemic. It examines the effects on upstream and downstream market participants, changes in consumer behavior, demand fluctuations, transportation challenges, trade flow adjustments, and other relevant factors.
REGIONAL CONFLICTS: The report also addresses the influence of regional conflicts, such as the Russia-Ukraine war, on the market. It discusses how these conflicts have negatively affected the market and provides insights into the expected evolution of the market in the coming years.
CHALLENGES AND OPPORTUNITIES: The report highlights factors that could create opportunities and enhance profitability for market players. It also identifies challenges that may hinder or pose a threat to player development. These insights can assist in making strategic decisions and their effective implementation.

Programmatic Advertising Market Report Detailed Overview:

According to the latest research, the global Programmatic Advertising market size was valued at USD million in 2022 and is expected to expand at a CAGR during the forecast period, reaching USD million by 2028.

Programmatic advertising is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.

This report elaborates on the market size, market characteristics, and market growth of the Programmatic Advertising industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Programmatic Advertising. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.

The report provides a forecast of the Programmatic Advertising Market across regions, types, and applications, projecting sales and revenue from 2021 to 2030. It emphasizes Programmatic Advertising Market Share, distribution channels, key suppliers, evolving price trends, and the raw material supply chain. The Programmatic Advertising Market Size report furnishes essential insights into the current industry valuation and presents market segmentation, highlighting growth prospects within this sector.

This report centers on Programmatic Advertising Market manufacturers, analyzing their sales, value, market share, and future development plans. It defines, describes, and predicts Programmatic Advertising Market Growth based on type, application, and region. The goal is to examine global and key regional market potential, advantages, opportunities, challenges, as well as restraints and risks. The report identifies significant trends and factors that drive or hinder Programmatic Advertising Market growth, benefiting stakeholders by pinpointing high-growth segments. Furthermore, the report strategically assesses each submarket’s individual growth trend and its contribution to the overall Programmatic Advertising Market.

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What are the Types of Programmatic Advertising available in the Market?

Desktop
Mobile

What are the Factors Driving Applications of the Programmatic Advertising Market?

Education
Travel
Finance
Retail
Media and Entertainment

The Global Programmatic Advertising Market Trends, development and marketing channels are analysed. Finally, the feasibility of new investment projects is assessed and overall research conclusions offered.The global Programmatic Advertising Market Growth is anticipated to rise at a considerable rate during the forecast period, between 2021 and 2028. In 2021, the market was growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

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Programmatic Advertising Market Trend for Development and marketing channels are analysed. Finally, the feasibility of new investment projects is assessed and overall research conclusions offered. Programmatic Advertising Market Report also mentions market share accrued by each product in the Programmatic Advertising market, along with the production growth.

Which Regions are Leading the Programmatic Advertising Market?

North America (Covered in Chapter 6 and 13)

Europe (Covered in Chapter 7 and 13)

Asia-Pacific (Covered in Chapter 8 and 13)

Middle East and Africa (Covered in Chapter 9 and 13)

South America (Covered in Chapter 10 and 13)

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Reasons to Purchase Programmatic Advertising Market Report?

Programmatic Advertising Market Report provides qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors.
Programmatic Advertising Market report gives outline of market value (USD) data for each segment and sub-segment.
This report indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market.
Programmatic Advertising Market Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region.
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled.
Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players.
The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions.
Programmatic Advertising Market Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis also Provides insight into the market through Value Chain.

Detailed TOC of Global Programmatic Advertising Market Research Report, 2024-2030

Table of Content

1 Market Overview
1.1 Product Overview and Scope of Programmatic Advertising
1.1.1 Market Coverage
1.1.2 Market Definition
1.2 Market Analysis by Type
1.3 Market Analysis by Application
1.4 Market Analysis by Region
1.4.1 Global Programmatic Advertising Market Size (Revenue) and CAGR (%) Comparison by Region (2018-2023)
1.4.2 United States Programmatic Advertising Market Status and Prospect (2018-2023)
1.4.3 Europe Programmatic Advertising Market Status and Prospect (2018-2023)
1.4.4 China Programmatic Advertising Market Status and Prospect (2018-2023)
1.4.5 Japan Programmatic Advertising Market Status and Prospect (2018-2023)
1.4.6 India Programmatic Advertising Market Status and Prospect (2018-2023)
1.4.7 Southeast Asia Programmatic Advertising Market Status and Prospect (2018-2023)
1.4.8 Latin America Programmatic Advertising Market Status and Prospect (2018-2023)
1.4.9 Middle East and Africa Programmatic Advertising Market Status and Prospect (2018-2023)
1.5 Global Programmatic Advertising Market Size and Forecast
1.5.1 Global Programmatic Advertising Revenue (USD) (2018-2028)
1.5.2 Global Programmatic Advertising Sales (2018-2028)
1.5.3 Global Programmatic Advertising Average Price (2018-2028)

2 Players Profiles
2.1 Adroll
2.1.1 Adroll Company Profiles
2.1.2 Adroll Programmatic Advertising Product and Services
2.1.3 Adroll Programmatic Advertising Sales, Price, Revenue (USD), Gross Margin
2.1.4 Adroll Recent Developments/Updates
2.2 Rubicon Project
2.2.1 Rubicon Project Company Profiles
2.2.2 Rubicon Project Programmatic Advertising Product and Services
2.2.3 Rubicon Project Programmatic Advertising Sales, Price, Revenue (USD), Gross Margin
2.2.4 Rubicon Project Recent Developments/Updates
2.3 Think with Google
2.3.1 Think with Google Company Profiles
2.3.2 Think with Google Programmatic Advertising Product and Services
2.3.3 Think with Google Programmatic Advertising Sales, Price, Revenue (USD), Gross Margin
2.3.4 Think with Google Recent Developments/Updates
2.4 Adobe Marketing Cloud
2.4.1 Adobe Marketing Cloud Company Profiles
2.4.2 Adobe Marketing Cloud Programmatic Advertising Product and Services
2.4.3 Adobe Marketing Cloud Programmatic Advertising Sales, Price, Revenue (USD), Gross Margin
2.4.4 Adobe Marketing Cloud Recent Developments/Updates
2.5 AdReady
2.5.1 AdReady Company Profiles
2.5.2 AdReady Programmatic Advertising Product and Services
2.5.3 AdReady Programmatic Advertising Sales, Price, Revenue (USD), Gross Margin
2.5.4 AdReady Recent Developments/Updates
2.6 DataXu
2.6.1 DataXu Company Profiles
2.6.2 DataXu Programmatic Advertising Product and Services
2.6.3 DataXu Programmatic Advertising Sales, Price, Revenue (USD), Gross Margin
2.6.4 DataXu Recent Developments/Updates
2.7 PulsePoint, Inc.
2.7.1 PulsePoint, Inc. Company Profiles
2.7.2 PulsePoint, Inc. Programmatic Advertising Product and Services
2.7.3 PulsePoint, Inc. Programmatic Advertising Sales, Price, Revenue (USD), Gross Margin
2.7.4 PulsePoint, Inc. Recent Developments/Updates
2.8 Outbrain
2.8.1 Outbrain Company Profiles
2.8.2 Outbrain Programmatic Advertising Product and Services
2.8.3 Outbrain Programmatic Advertising Sales, Price, Revenue (USD), Gross Margin
2.8.4 Outbrain Recent Developments/Updates
2.9 Choozle
2.9.1 Choozle Company Profiles
2.9.2 Choozle Programmatic Advertising Product and Services
2.9.3 Choozle Programmatic Advertising Sales, Price, Revenue (USD), Gross Margin
2.9.4 Choozle Recent Developments/Updates
2.10 Centro, Inc.
2.10.1 Centro, Inc. Company Profiles
2.10.2 Centro, Inc. Programmatic Advertising Product and Services
2.10.3 Centro, Inc. Programmatic Advertising Sales, Price, Revenue (USD), Gross Margin
2.10.4 Centro, Inc. Recent Developments/Updates

3 Competitive Environment: by Players
3.1 Global Programmatic Advertising Revenue (USD) and Market Share of Key Players
3.2 Global Programmatic Advertising Sales and Market Share of Key Players
3.3 Global Programmatic Advertising Average Price by Players
3.4 Top 3 Programmatic Advertising Manufacturer Market Share in 2022
3.5 Top 5 Programmatic Advertising Manufacturer Market Share in 2022
3.6 Mergers & Acquisitions, Expansion

4 Industry Chain Analysis
4.1 Upstream Raw Material Suppliers of Programmatic Advertising Analysis
4.2 Manufacturing Cost Structure Analysis
4.2.1 Production Process Analysis
4.2.2 Manufacturing Cost Structure of Programmatic Advertising
4.2.3 Raw Material Cost of Programmatic Advertising
4.2.4 Labor Cost of Programmatic Advertising
4.3 Programmatic Advertising Industrial Chain Analysis
4.4 Major Distributors by Region
4.5 Customer Analysis

5 Programmatic Advertising Market Dynamic and Trends, Marketing Strategy Analysis
5.1 Drivers
5.2 Restraints
5.3 Opportunities
5.4 Challenges
5.5 Industry Development Trends under Global Inflation
5.6 Impact of Russia and Ukraine War
5.7 Industry News and Policies by Regions
5.7.1 Programmatic Advertising Industry News
5.7.2 Programmatic Advertising Industry Policies
5.8 Porters Five Forces Analysis
5.8.1 Threat of New Entrants
5.8.2 Bargaining Power of Suppliers
5.8.3 Bargaining Power of Buyers
5.8.4 Threat of Substitutes
5.8.5 Competitive Rivalry
5.9 Marketing Channel
5.9.1 Direct Marketing
5.9.2 Indirect Marketing
5.9.3 Marketing Channel Development Trend

6 Global Programmatic Advertising Market Segment by Type (2018-2023)
6.1 Global Programmatic Advertising Revenue (USD) by Type (2018-2023)
6.2 Global Programmatic Advertising Sales by Type (2018-2023)
6.3 Global Programmatic Advertising Price by Type (2018-2023)
6.4 Global Programmatic Advertising Sales, Revenue (USD) and Growth Rate by Type (2018-2023)
6.4.1 Global Programmatic Advertising Sales, Revenue (USD) and Growth Rate of Desktop (2018-2023)
6.4.2 Global Programmatic Advertising Sales, Revenue (USD) and Growth Rate of Mobile (2018-2023)

7 Global Programmatic Advertising Market Segment by Application (2018-2023)
7.1 Global Programmatic Advertising Revenue (USD) by Application (2018-2023)
7.2 Global Programmatic Advertising Sales by Application (2018-2023)
7.3 Global Programmatic Advertising Sales and Growth Rate by Application (2018-2023)
7.3.1 Global Programmatic Advertising Sale, Revenue (USD) and Growth Rate of Education (2018-2023)
7.3.2 Global Programmatic Advertising Sale, Revenue (USD) and Growth Rate of Travel (2018-2023)
7.3.3 Global Programmatic Advertising Sale, Revenue (USD) and Growth Rate of Finance (2018-2023)
7.3.4 Global Programmatic Advertising Sale, Revenue (USD) and Growth Rate of Retail (2018-2023)
7.3.5 Global Programmatic Advertising Sale, Revenue (USD) and Growth Rate of Media and Entertainment (2018-2023)

8 Global Programmatic Advertising Market Segment by Region (2018-2023)
8.1 Global Programmatic Advertising Sales and Market Share, Region Wise (2018-2023)
8.2 Global Programmatic Advertising Revenue (USD) and Market Share, Region Wise (2018-2023)
8.3 Global Programmatic Advertising Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.4 United States Programmatic Advertising Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.4.1 United States Programmatic Advertising SWOT Analysis
8.5 Europe Programmatic Advertising Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.5.1 Europe Programmatic Advertising SWOT Analysis
8.6 China Programmatic Advertising Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.6.1 China Programmatic Advertising SWOT Analysis
8.7 Japan Programmatic Advertising Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.7.1 Japan Programmatic Advertising SWOT Analysis
8.8 India Programmatic Advertising Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.8.1 India Programmatic Advertising SWOT Analysis
8.9 Southeast Asia Programmatic Advertising Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.9.1 Southeast Asia Programmatic Advertising SWOT Analysis
8.10 Latin America Programmatic Advertising Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.10.1 Latin America Programmatic Advertising SWOT Analysis
8.11 Middle East and Africa Programmatic Advertising Sales, Revenue (USD), Price and Gross Margin (2018-2023)
8.11.1 Middle East and Africa Programmatic Advertising SWOT Analysis

9 Global Programmatic Advertising Market Forecast Segment by Type
9.1 Global Programmatic Advertising Revenue (USD) and Sales Forecast by Type (2023-2028)
9.1.1 Global Programmatic Advertising Revenue (USD) Forecast by Type (2023-2028)
9.1.2 Global Programmatic Advertising Sales Forecast by Type (2023-2028)
9.1.3 Desktop Market Revenue (USD) and Sales Forecast (2023-2028)
9.1.4 Mobile Market Revenue (USD) and Sales Forecast (2023-2028)

10 Global Programmatic Advertising Market Forecast Segment by Application
10.1 Global Programmatic Advertising Revenue (USD) and Sales Forecast by Application (2023-2028)
10.1.1 Global Programmatic Advertising Revenue (USD) Forecast by Application (2023-2028)
10.1.2 Global Programmatic Advertising Sales Forecast by Application (2023-2028)
10.1.3 Education Market Revenue (USD) and Sales Forecast (2023-2028)
10.1.4 Travel Market Revenue (USD) and Sales Forecast (2023-2028)
10.1.5 Finance Market Revenue (USD) and Sales Forecast (2023-2028)
10.1.6 Retail Market Revenue (USD) and Sales Forecast (2023-2028)
10.1.7 Media and Entertainment Market Revenue (USD) and Sales Forecast (2023-2028)

11 Global Programmatic Advertising Market Forecast Segment by Region
11.1 Global Programmatic Advertising Revenue (USD) and Sales Forecast by Region (2023-2028)
11.1.1 Global Programmatic Advertising Sales Forecast by Region (2023-2028)
11.1.2 Global Programmatic Advertising Revenue (USD) Forecast by Region (2023-2028)
11.2 North America Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.3 Europe Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.4 China Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.5 Japan Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.6 India Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.7 Southeast Asia Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.8 Latin America Market Revenue (USD) and Growth Rate Forecast (2023-2028)
11.9 Middle East and Africa Market Revenue (USD) and Growth Rate Forecast (2023-2028)

12 Appendix
12.1 Methodology
12.2 Research Data Source
12.2.1 Secondary Data
12.2.2 Primary Data
12.2.3 Market Size Estimation
12.2.4 Legal Disclaimer
Continued

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Frequently Ask Questions?

1 What does the Programmatic Advertising Market Research Report 2024 signify in terms of its importance?

Answer: –The report plays a significant role by delivering a comprehensive analysis and valuable insights into the Programmatic Advertising industry, empowering businesses to make well-informed decisions and capitalize on emerging opportunities.

2 Could you specify the extent or size of the Programmatic Advertising Market Research Report?

Answer: –With numerous 109 pages, the report offers an extensive examination of various aspects of the market.

3 In what ways can businesses leverage the regional analysis provided in the report for their benefit?

Answer: –Businesses can tailor their strategies to specific markets by gaining an understanding of the Programmatic Advertising Market’s presence across different geographical regions. This allows them to leverage regional strengths and opportunities effectively.

4 What are the primary factors propelling the growth of the Programmatic Advertising market?

Answer: –Market growth in the Programmatic Advertising industry is primarily fueled by technological advancements, evolving consumer preferences, and the impact of government policies and regulations, which serve as drivers for expansion.

5 How can businesses effectively address and overcome the obstacles outlined in the report?

Answer: –Effectively addressing challenges and implementing risk mitigation strategies enables businesses to strategically position themselves and adapt to evolving market conditions proactively.

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