Royal Cheesecake & Varieties: A Delicious Journey from Backyard Pies to a Sweet Empire

PRESS RELEASE
Published January 6, 2024

Introducing Kenneth and Tamara Williams, the dynamic husband and wife team behind Royal Cheesecake & Varieties. Their culinary journey, rooted in family traditions and a passion for baking, has led them from a humble kiosk to a thriving bakery and dessert empire in Raleigh, North Carolina.

Kenneth, a culinary certified baker, honed his skills by learning from his mother while baking pies from the apple tree in their Detroit backyard. Tamara, grandma certified, drew inspiration from her Mississippi-born grandmother’s baking techniques. Together, they embarked on their entrepreneurial adventure, starting Royal Cheesecake & Varieties at a kiosk in Northgate Mall in Durham in 2013, just in time for the holiday season.

After the initial success at the mall, Kenneth and Tamara expanded their reach by participating in various farmers markets, festivals, and events, including the African American Cultural Festival, Black Farmers Market, Got To Be NC, and the North Carolina State Fair. Their delicious desserts quickly gained popularity, and in 2021, they won a grant that allowed them to purchase and outfit a dessert truck, enabling them to bring their treats to different areas of North Carolina.

Building on their success, Kenneth and Tamara used another grant and their own seed money to leverage an SBA loan, which helped them establish their own brick and mortar location, a second food truck, and a commercial kitchen in Raleigh, NC. Today, customers can still catch a glimpse of their dessert truck, visit their inviting bakery, or conveniently order their delectable desserts online for nationwide shipping.

Royal Cheesecake & Varieties offers a wide range of mouthwatering cheesecakes and other delightful treats, all made with love and a commitment to quality. Their desserts are a testament to the rich culinary heritage passed down through generations and the dedication of this talented couple.


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